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The State of American Animation

Vocenoctum said:
The real problem for me would be pricing. I think the current pricing for most TV seasons on DVD is excessive, let alone paying much for a series you haven't seen.
The only expensive price I have seen are the Star Trek: Deep Space Nine season collection DVDs. Each season goes for at least $120 retail price. I believe it is also the same price for each 3 seasons of Star Trek: The Original Series DVD collection.

But honestly, I do feel bummed having to pay $30 per anime film DVD. I usually ended up spending my money on cheaper DVDs usually American-produced (GI JOE: VALOR vs. VENOM) or new releases at Circuit City.
 

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On the "All American adult toons are comedy" angle, I should point out that all of my favorite anime shows are in fact comedies. It's just that american comedies tend to be either kiddie fare or sitcoms, while Japan produces whacky, genre mixing stuff like Tenchi's Sci-Fi-Adventure-Romance-Comedy, or Ranma's Kung-Fu-Screwball-Teen Sex Comedy-Romance, ect. I rarely get into the more melodramatic stuff, not so much because it's animated, but because that isn't my thing.

I like American animation, (and it's certainly better now than it was just 10 years ago) but it does still rarely break the mold. If you think about, the most memorable recent cartoons (Say, Gargoyles, or Batman) were good precisely because they were so different than most of what was out there at the time. Long story arcs, more mature themes, ect. Just having more american animation aimed a teenagers instead of tikes would be an improvement, imo.
 

Heck, I don't think there is any 'American' animation.

Even King of the Hill is done in Korea I believe.

Now if you mean American written... well, that's another story. Check out Cartoon Network for such classics as Samurai Jack, Dexter's Labratory, JLI, and others while other stations have stuff like The Batman, Teen Titans, etc...
 

Chun-tzu said:
I hear Starship Troopers was really good, but haven't seen it yet. Genndy Tartakovsky on a half-hour Clone Wars cartoon could save the Star Wars franchise! But I think there's a niche there that's waiting for the right show to fill it.

Starship Troopers? Is that the 'Roughnecks' CGI cartoon you're referring to? That was cool. (if it's CGI, are we allowed to call 'em cartoons, or do they have their own special name?)

With regards to the Clone Wars, I think something with the Star Wars name on it will be enough to launch anything into the mainstream. It would be nice to see a good quality, grown up CGI Star Wars cartoon. We know it can look good - see Roughnecks/Starship Troopers, Dan Dare, Beast Wars and the upcoming Captain Scarlet shows. Just look at the movie sequences that accompany most video and PC games these days. All it needs is a few decent scripts and some half decent voice actors.

Does anyone know how the production costs of such a show would compare to a live action show? Cheaper, obviously, but would it take longer to produce?
 

Galeros said:
It seems to me today that the animation market is dominated by Japanese anime, now I myself like anime, and even know a bit of Japanese myself.

Ore no nihongo wa heta desuga kokorondeiru.
To be completely honest, it's folks like you that also turn me off from anime. "Look at me, I so wish I was Japanese!" I mean, I don't have anything personal against that vibe, but I simply don't get it, and when I detect it, it immediately shuts down my brain.

I can kinda see the point; I'm not completely up-to-date on where Japanese culture is anymore than I am on where current Sudanese culture is, but anecdotally I've heard that the Japanese in general are much more forgiving of their "nerdy" element than, say, Americans are. A friend of mine, who's also in my gaming group and is an all-around upstanding "geek hobby guy" lived in Japan for a few years, speaks flawless Japanese (on the phone, anyway, he could convince people he was a native) and even he's turned off by both anime and the "l337 ninja katana-fan" Japanophile aspect of anime fandom as well. He said, also, that in addition to nerdy hobbies being more or less acceptable in Japan, but the Japanese in general seem to really like Westerners as well; you've got some automatic "coolness" factor in Japan just by virtue of your foreign background (quite the reversal of Japanese culture during, say, WWII.) So I can see where it comes from, but I still don't really get it myself.
Galeros said:
But, it seems American animation is lagging behind, all that is produced now is comedy shows like Family Guy or The Simpsons, it seems there is very little serious american animation out there.
Well, honestly, how much of the Japanese animation is "serious?" A lot of it is for kids too, and much of what isn't is either extremely slipshod in it's writing and/or animation, or is the equivalent of over-the-top 90210-ish teenage soap opera. Except sillier. Certainly, it takes itself more seriously than, say, the Simpsons, but you'll have a hard time convincing me that it actually is more serious. Even in anime, unless you're a raving fanboy, you have to admit that the really good shows are just as exceptional (in terms of standing out from the crowd) as good American animation is.

In terms of when should a studio turn to animation; animation ain't cheap. Well, good animation, anyway, ain't cheap. A fully animated Disney feature film, for instance, takes several years with hundreds of people working full time on it, and will end up costing well over $100 million to produce. The CGI equivalent is also expensive, but faster, which means relatively less cost. Still, something like Monsters, Inc. or the Final Fantasy movies were hardly cheap. "Saturday morning cartoon" quality animation can be done cheaper, naturally, but forget about anything like cool CGI effects, or things like that. You can also do cheaper and quicker CGI animation, and there've been a few examples of it out there (the Barbie movies, the Donkey Kong show, etc.) Also, be prepared for a lot of stock and reused footage, or (as in anime) a lot of "slideshow" like effects. But in general, if you've got an effects-heavy action/sci-fi/fantasy type show, you can still make a case that animation could be cheaper.

Then you run up against what Chain Lightning said about studio expectations and attitudes, though, so even if you can put a business case on paper, you likely won't get it funded, because it's a different paradigm than what American studios have used in the past. What Chain Lightning didn't mention, is that it's not just the studios; the "suits" he's talking about are actually right on the money and generally in line with the American viewing public in general. Anything sci-fi animated "not for kids" is very much a niche market in America, not mass market. I think there's a prevalent attitude amongst anime fans that if "people would just watch this, they'd love it" kinda a Field of Dreams-ish "If we build it they will come" expectation of the marketplace that just isn't true. Could a really good science fiction American "anime" marketed for adults be a financially successful and viable business proposition? Yes, quite likely. Would such a movie/series/etc. take the world by storm, completely change the American public's opinion on animation and general and spark a revolution in the American entertainment industry? No, probably not.
 

I think one thing that might hurt the direct-to-DVD animation idea is that when I hear 'Direct to Video' I think: it must be terrible. I think a number of other people might feel the same way but I have no real idea of knowing how prevalent that thought might be.


Its not really. When we think "direct to video" = "terrible" it usually has to do with live action feature movies. Like you go to Blockbuster and see Jason Scott Lee in "Timecop 2". Well, since it wasn't even in the theatre, its probably really bad. That's kinda where that rule usually goes. But I think it doesn't really apply at all to animation. I mean, people are buying the Japanese anime "direct to videos" aren't they? That section of the isle is getting bigger and bigger. Most be something to it eh? :)




Just having more american animation aimed a teenagers instead of tikes would be an improvement, imo.

I agree. But if we can't get that at the moment, I'll settle for at least kid shows that don't treat the kids like they're stupid.



With regards to the Clone Wars, I think something with the Star Wars name on it will be enough to launch anything into the mainstream. It would be nice to see a good quality, grown up CGI Star Wars cartoon. We know it can look good - see Roughnecks/Starship Troopers, Dan Dare, Beast Wars and the upcoming Captain Scarlet shows. Just look at the movie sequences that accompany most video and PC games these days. All it needs is a few decent scripts and some half decent voice actors.

Ah, and there's the rub. "Decent scripts" A rarity in the animation industry. ;)


Does anyone know how the production costs of such a show would compare to a live action show? Cheaper, obviously, but would it take longer to produce?

It all depends on the show. 2-D usually is cheaper. The more things the CGI artists gotta build in the computer, the more costly it gets. So, if for instance, we're doing a fantasy show where the heroes go into a different dungeon each week, it'll be very costly indeed. But if its like a Sci-fi show where they mostly stay on the same ship and stick to only a few planet types, and fight the same enemies week in week out, its easier. And it does take a bit longer than a normal 2-d show. It depends on the CGI studio and the amount of staff it has. A lot factors.

I might get cheaper. Lot studios are looking to having cgi companies in India do for it cheaper.



Well, honestly, how much of the Japanese animation is "serious?" A lot of it is for kids too, and much of what isn't is either extremely slipshod in it's writing and/or animation, or is the equivalent of over-the-top 90210-ish teenage soap opera. Except sillier. Certainly, it takes itself more seriously than, say, the Simpsons, but you'll have a hard time convincing me that it actually is more serious.

No, not a hard time. An impossible time. :D Every time we discuss Anime you pop up and slam it down hard. Where as you don't understand why people like me like it, I don't understand why you don't. Weird huh? But that's okay....its America. Its fun to debate back and forth from opposite view points.



Even in anime, unless you're a raving fanboy, you have to admit that the really good shows are just as exceptional (in terms of standing out from the crowd) as good American animation is.

If we're talking about the amount of times something from Japan stands out from its peers in comparison to the amount of times something American stands out from its peers......then yah, both about equal. But as far as pushing the art form further....I'm sorry, that prize still goes to Japan.

Look, I'm not saying every anime is friggin awesome. I know its not. In fact, I think like...most of it is pretty dull or stupid. But the ones that are good....in my mind, are so much better than anything the American studios have produced lately.

In terms of when should a studio turn to animation; animation ain't cheap. Well, good animation, anyway, ain't cheap. A fully animated Disney feature film, for instance, takes several years with hundreds of people working full time on it, and will end up costing well over $100 million to produce.

Actually, it really doesn't take $100 million to produce. Its just that the Disney feature production system is so flawed, it wastes/bleeds more money that it actually needs to. A lot of the films they made could've been done a lot cheaper if only they ran it smarter. But yes, it is expensive still. :)


The CGI equivalent is also expensive, but faster, which means relatively less cost. Still, something like Monsters, Inc. or the Final Fantasy movies were hardly cheap.

"Final Fantasy" wasn't cheap because of the way it was managed. That movie was the Spruce Goose ...the Waterworld of cgi movies. But you're right, CGI is expensive. Roughnecks cost more to make than say Jackie Chan adventures. But its not so much more expensive than to not be a viable medium. Under certain limitations (like, proper pre-production time to build models/sets and giving the writers a restriction to not stage stories outside built sets too often) it can be done without costing an arm and a leg.


"Saturday morning cartoon" quality animation can be done cheaper, naturally, but forget about anything like cool CGI effects, or things like that. You can also do cheaper and quicker CGI animation, and there've been a few examples of it out there (the Barbie movies, the Donkey Kong show, etc.) Also, be prepared for a lot of stock and reused footage, or (as in anime) a lot of "slideshow" like effects. But in general, if you've got an effects-heavy action/sci-fi/fantasy type show, you can still make a case that animation could be cheaper.

2-d in my opinion is still a good way to go.

What Chain Lightning didn't mention, is that it's not just the studios; the "suits" he's talking about are actually right on the money and generally in line with the American viewing public in general. Anything sci-fi animated "not for kids" is very much a niche market in America, not mass market. I think there's a prevalent attitude amongst anime fans that if "people would just watch this, they'd love it" kinda a Field of Dreams-ish "If we build it they will come" expectation of the marketplace that just isn't true. Could a really good science fiction American "anime" marketed for adults be a financially successful and viable business proposition? Yes, quite likely. Would such a movie/series/etc. take the world by storm, completely change the American public's opinion on animation and general and spark a revolution in the American entertainment industry? No, probably not.

I totally agree with you here. As the market currently stands, there isn't a huge market for the kind of stuff we geeks here like to see. Some fantasy or sci-fi serious adult animation show. But while not huge at the moment, its does have an audience. Enough of an audience to make good money off of. But that's the problem, why make 'decent' money, when you can spend money to make 'sweet huge amounts' of money? Thus, the "suits" idea of appealing to the as big a demographic as possible. While simultaneously being a smart business decision, it is also a horrible artistic one. One of many areas where art and business clash.

But, here's my prediction. Even though a serious sci-fi or fantasy animation isn't as hugely received now....it has been, it currently is...and will be changing. The anime section in the local stores shows this, the expanded exposure of indie animation shorts on the web also. While Joshua doesn't see the appeal of anime (according to his tastes), many others see it as a "alternative" source of animation. Through anime, you can get what American animation can't provide. Its because of this that anime is getting bigger. This to me proves that the audience is changing.....getting bigger. Each generation of kids grows up differently from the last. The next generation of kids may provide studios with a viable money making audience to actually do the kind of show we're talking about. In the 80's....only geeky guys were into video games. Now, I see teenage girls who are into anime, manga, video games, etc. Even the guys were labeled as the popular jock is into anime and video games. A lot stuff we think is niche geek products only, isn't anymore.

I mean, if we went back in time and told someone that you can make a ton of money if you did a proper "Lord of the Rings" movie...they'd laugh at you. "Fantasy" is too niche, not enough people into that geeky stuff."

Or how about a channel dedicated to just all Sci-Fi? Not enough people into Sci-fi for it to be a money making idea?

The audience is getting bigger. The thing is, its hard to tell whether its ready now.....or a few years from now. But I think the excuse of "not big enough of an audience to do a serious animation show" is going to be outdated.
 
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Animation in Japan is 90-95% aimed at the 7-15 yr old market and most of that at boys. So lets face it, that it really isn't all that much more adult animated stuff, than what is produced over here. The volume of anime produced in Japan is much larger so more "good" stuff does get produced and there is more adult (non-kiddy) oriented stuff produced. But in proportion I don't think the numbers are really all that different. I mean how many series have come out in the past 5 yrs or so that can be summed up as looser boy with magical harem of girls/maids? I've lost count.

Another thing to consider is the general budget situation. The budgets on most japanese productions TV/Movies/Video are far, far lower than they are on comparable productions in the US. So animation is a more viable method for telling stories, especially SF/Fantasy stories. Nobody is going to spend $120-200 million dollars to produce a live action movie in Japan and you can accomplish millions of dollars worth of real world special effects at a far lower cost by doing it animated.

Assuming the same quality, it costs the same to animate some horrible bizzare monster or complex mecha as it does to do a crowd scene or sports event in animation. So a large amount of stuff that would be a Syndicated live action show or a moderately priced movie over here winds up as a animated series/OVA in Japan. Stargate SG1, Andromeda, Xena, StarTrek and Terminator, Robocop or LotR etc would most likely have been done as animated series in Japan for that reason.
 

Joshua Dyal said:
(quite the reversal of Japanese culture during, say, WWII.) So I can see where it comes from, but I still don't really get it myself.

Which was, in itself, quite a reversal from the Meiji period, when Western culture was all the rage, as you can see a distorted view of in "The Last Samurai".

Joshua Dyal said:
Well, honestly, how much of the Japanese animation is "serious?" A lot of it is for kids too, and much of what isn't is either extremely slipshod in it's writing and/or animation, or is the equivalent of over-the-top 90210-ish teenage soap opera.

Well, you're hitting questions of taste as to the quality ratio, but there are quite a few serious shows out there. Shows like Gantz, Witch Hunter Robin, Ghost in the Shell: Stand-Alone Complex, Beserk!, Gungrave, Gasaraki and Paranoia Agent are all examples of recent totally serious shows. How many reach our shores in large numbers is another question entirely. Painting anime with a broad brush is the equivalent of saying that all SF and Fantasy are the same...which may be true to someone who doesn't enjoy it.

There's no question that there are quite a few series that aren't terribly serious...and there's quite a few series that mix and match their comic elements in a fashion that's altogether odd to US sensibilities. There's no debating that much of the material can be silly. I'm not sure that I'd group a show like Crayon-chan (for 5 year olds) with Paranoia Agent (purely for adults). That'd be like grouping Dora the Explorer with The Shield.

Joshua Dyal said:
What Chain Lightning didn't mention, is that it's not just the studios; the "suits" he's talking about are actually right on the money and generally in line with the American viewing public in general. Anything sci-fi animated "not for kids" is very much a niche market in America, not mass market. I think there's a prevalent attitude amongst anime fans that if "people would just watch this, they'd love it" kinda a Field of Dreams-ish "If we build it they will come" expectation of the marketplace that just isn't true.

Funny, but I remember a similar argument like this against Anime in general 20 years ago....but here we are, with conventions 20,000-strong being held across the country. I'm not saying that anime isn't a niche market, nor SF or any confluence of the two: what I'm saying is that it's an equally economically viable possibility as any other niche market in the U.S. for viewing, such as westerns, historical dramas or date movies. I mean, they did build it, and they DID come.

Roughnecks, for example, was considered a good show by many...but it was buried, even as a kids show. Ever see Exo-squad? Terrible toy-line, wonderful show. But it was still seen as a kid's show. Justice League and Clone Wars shows that there is certainly a market for such show, and that if agressively marketed and well-produced, they could certianly be solid, economically. Not to mention the Riddick: Dark Fury and Van Helsing prequel one-shot videos, or the Animatrix.

I agree...the general american public's opinion isn't going to change any time soon: but it has changed, and may change again. When I was 12, there wasn't an Anime section at the video store, or a channel dedicated to it, or several stations that showed it in specific time slots. But just as it's taken time for video games, board games and RPGs to be seen as something adults play, the same applies to anime.

And for that matter, I like that some anime is silly. I don't think my kids would enjoy Totoro, Spirited Away or Kiki's Delivery Service nearly as much without the silly parts. But by the same token, the relative lack of silliness in Princess Nine didn't stop my daughter from watching the entire series, and ask for more.
 

Chain Lightning said:
No, not a hard time. An impossible time. :D Every time we discuss Anime you pop up and slam it down hard. Where as you don't understand why people like me like it, I don't understand why you don't. Weird huh? But that's okay....its America. Its fun to debate back and forth from opposite view points.
Indeed. Although I think you've misunderstood my position; I completely understand the concept of liking anime; I just haven't found one yet that I like very much. ;) Conceptually, though, it's a great idea. Actually, if an American-written market based on the same budgetary constraints and operating under similar circumstances were producing animated stuff, I'd probably like a lot of it. I think it's the Japanese storytelling conventions (not to mention really bad dialogue, pacing, voice-acting and other "screenplay" issues) that I have the most problems with, not the subtleties of medium itself.
Chain Lightning said:
If we're talking about the amount of times something from Japan stands out from its peers in comparison to the amount of times something American stands out from its peers......then yah, both about equal. But as far as pushing the art form further....I'm sorry, that prize still goes to Japan.
I agree with both assessments, for the most part. With the caveat that there's some darn good stuff coming out of American mainstream studios in terms of pushing the art too. The Incredibles was a great example of good animation, with a good script (that crosses the line between a "kids show" and having situations that no kid would relate to) and great voice acting. Heck Treasure Planet was, if nothing else, a visual masterpiece.
Chain Lightning said:
Actually, it really doesn't take $100 million to produce. Its just that the Disney feature production system is so flawed, it wastes/bleeds more money that it actually needs to. A lot of the films they made could've been done a lot cheaper if only they ran it smarter. But yes, it is expensive still. :)
If not, then apparently every studio is equally poorly managed, it seems. If you're well-run animation shop is only a theoretical utopia, then the actual ground floor situation, as bad as it may appear to be, is the only one that will really matter.
Chain Lightning said:
I totally agree with you here. As the market currently stands, there isn't a huge market for the kind of stuff we geeks here like to see. Some fantasy or sci-fi serious adult animation show. But while not huge at the moment, its does have an audience. Enough of an audience to make good money off of. But that's the problem, why make 'decent' money, when you can spend money to make 'sweet huge amounts' of money? Thus, the "suits" idea of appealing to the as big a demographic as possible. While simultaneously being a smart business decision, it is also a horrible artistic one. One of many areas where art and business clash.
In which case the market just needs to mature. Not every show can be a Pokemon or Yu-Gi-Oh (oh, how I hate both of those... mostly because my kids have loved them.) In a mature market, people are looking at filling the niche demand as well. Sounds like we may be moving that direction. Eventually.
 

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