D&D (2024) They are starting to sell MtG Secret Lairs on D&D Beyond as a hint that a D&D 50th Anniversay Secret Lair/s is coming.

[Marandahir]

So you're saying the large bite WotC gets out of fan-created content on DMsGuild is still not enough for them?

Correct. We're talking Hasbro, remember. They saw how much WotC is making on D&D and want them to make MOAR. For the first time in like EVER, since WotC bought TSR, D&D is a brand that is making top tier cash like MtG does.

Duskmourn seems something like "the mother of all haunted houses". The style of the Backrooms is different, more bizarre and inhuman, you can't understand what is that.

Oh, I agree. Some of the art makes me think the entities, but there is a slightly different feel, for sure.

Wasn't Hasbro the owner of DMGuild? Even like this the fan-created content may be good for the brand because new ideas can arrive with a low risk for the company. WotC hasn't to worry because certain players wanted the update of some crunch content, for example the incarnum or the martial adept classes.

Nope, Wolves of Freeport owns DM's Guild, created in PARTNERSHIP with WotC, who licenses their IP out for a large bite of every sale. Wolves of Freeport is a 2023 merger of OneBookShelf and Roll20, and thus is DIRECT COMPETITOR to Wizards of the Coast's One D&D Virtual Tabletop.

OneBookShelf was the company that created the DM's Guild with WotC back in 2016, after a successful partnership in 2013 over D&D Classics (their former PDF storefront for selling the 1e AD&D through 4e D&D backcatalog). This was after previous failed partnerships over sale of then-current D&D books as PDFs due to piracy concerns.

OneBookShelf itself was a 2006-merger of RPGNow (an RPG PDF store founded in 2001) and DriveThruRPG (a rival RPG pdf store founded in 2004 as a subsidary of Public Services Inc, a middle-man company for RPG printing sales to big box stores, and the former owner of the White Wolf IP). In 2007 after the two PDF stores merged, they spun off into their own company, which now is the biggest name in town for selling PDFs for various IP. But in the past few years, OneBookShelf has been releasing Roll20-plug-in versions of their DMs Guild products, and given Roll20's high popularity, this was a natural merger for them.

D&D Beyond was always contentious with DM's Guild given the two separate licensing agreements WotC had with Fandom and OneBookShelf concurrently. It's why for the longest time it was impossible to get Critical Role semi-official content to be on BOTH at the same time. But then WotC bought out D&D Beyond, and along with the One D&D tabletop reveal, it was a declaration of (capitalist) warfare against Roll20 and OneBookShelf, making the merger into Wolves of Freeport a done deal.