This Weekend @ The BoxOffice: 2015_May.25

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'Tomorrowland' Takes Sleepy Memorial Weekend
by Keith Simanton ---- May 24, 2015


Opening in 3,972 locations Tomorrowland took in a lower than expected $40.7M just beating out Pitch Perfect 2 and its projected $37.9M in what proved to be a drowsy four-day Memorial weekend frame.

The Brad Bird/George Clooney collaboration ended up the 22nd biggest Memorial opener of all time, sitting somewhat ignominiously behind 2013's Epic ($42.8M) and ahead of 2010's Prince of Persia: Sands of Time ($37.8M). Without a strong tentpole to anchor it the holiday frame looks to be down 19% YOY.

Internationally Tomorrowland opened in 65 territories (56% of the total available) and made $26.7M for a $58.8M worldwide cume. It opened at the #1 spot in Russia and Mexico, and has yet to open in major markets such as Spain, Australia, China, Japan, Korea and Brazil.

Still, it's not the greeting that Disney received for its other attraction-based film, Pirates of the Caribbean, whose third film in the series, At World's End, remains the Memorial Day champion with $139M domestically in 2007.



The only other major new competition, Fox's Poltergeist reboot, did about as expected with $27.7M for the four-day frame ($23 for the three-day) in 3,240 theaters and an $8.3K per theater take. Guesstimates were on the lower end of the 20s for the Sam Rockwell starrer.

In other holdover news Mad Max: Fury Road proved it may have the stamina it needs to be considered a success. With an impressive second week drop of only -47%, the film took in $38.2m domestically. Internationally it zoomed past the $100M mark with $124.3M, bringing the worldwide gross to $212M.

Meanwhile, Pitch Perfect 2 may have held the 2nd berth but its domestic take dropped 56% WOW. The musical/comedy might be keeping just ahead of Max in the States but its international cume is lagging at $187.1M. Then again, it didn't cost over $150M either.

We also can't forget Avengers: Age of Ultron. The Marvel/Disney film crossed $200M in China. It's also expected to cross the $400M mark here domestically and is the only film to do that so far this year. Internationally the film will cross the $800M threshhold for a $1.2B worldwide take. It still has to keep going to eclipse Furious 7's $1.5B worldwide gross, which is seems likely to do.
 

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And...were any of these decent? The only one that I've seen was Mad Max which was really good...for a Mad Max movie. If you're looking for story depth, go elsewhere.
 

Caught Fury Road last week but didn't have the time for Age of Ultron. I may still see it but my usual theater no longer has it in 3D, so that lessens the chance. I was looking forward to Tomorrowland but some gamer-folk have been giving it mixed reviews, so I might hold off on that too.
 

Age of Ultron is about the best of the summer releases to-date, solid 8 out of 10. Fury Road, is good some great visuals and action a 7, the others can wait to DVD.
 

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