It is inevitable that comic book movies will start to wane, as all franchises before them have.
Marvel is attempting to lengthen that out by trying to tie various genres to different movies (sci-fi, spy, buddy cop, etc) and by using different formats (tv, movies, cartoons, etc), which is a smart play by them. But yes eventually all good things come to an end, its just a question of when.
So Phase IV is definately a gamble, with the huge conclusion that was Endgame, and several of the old guard making way for the new, will audiences be re-invigored for a new slate of shows? Time will tell. It will also be a question of, will the industry go out with a whimper or crash and burn? In the first model, we may have such movies for quite a long time to come, but they will become fewer and more niche as the profits begin to dry out. Or maybe we have a flame out, a few high budget movies just crash at the box office, and suddenly investors wonder if its time to move on. Again, time will tell.
Marvel is attempting to lengthen that out by trying to tie various genres to different movies (sci-fi, spy, buddy cop, etc) and by using different formats (tv, movies, cartoons, etc), which is a smart play by them. But yes eventually all good things come to an end, its just a question of when.
So Phase IV is definately a gamble, with the huge conclusion that was Endgame, and several of the old guard making way for the new, will audiences be re-invigored for a new slate of shows? Time will tell. It will also be a question of, will the industry go out with a whimper or crash and burn? In the first model, we may have such movies for quite a long time to come, but they will become fewer and more niche as the profits begin to dry out. Or maybe we have a flame out, a few high budget movies just crash at the box office, and suddenly investors wonder if its time to move on. Again, time will tell.