Bayushi_seikuro
Hero
"Nostalgia is our most toxic impulse."
-- Judge John Hodgman
-- Judge John Hodgman
I doubt most toxic but it has to be in the top 10 at least"Nostalgia is our most toxic impulse."
-- Judge John Hodgman
Certainly a lot of truth to that, but I've been noticing this trend on You Tube videos where there will be some new musician--doesn't really matter the genre, though rap and country seem to draw these comments the most--and you'll start seeing a lot of comments like "I'm a 65 year old grandmother and never like rap/country, but your song really spoke to me..." It is enough of a trend that you see people making jokes about it ("I'm 250 years old, but I loved this").This sort of thing....raw emotion...deep feelings...passion....sticks in the young pre teens mind....and heart and soul. Not too amazingly, they might become a fan.....
There are a lot of ways teens and retiree are the same. And free time is just the start.Anyone at any age and fall in love with new music and get emotionally invested in it. But I wonder if it spike not only in one's teens, but also when you are older.
This (every word) is the final answer, mic drop, game over, etc etcI think that there is a fundamental misunderstanding when people attribute preferences for nostalgia.
Nostalgia is certainly a powerful feeling, and it drives a lot of decisions. I think it is inarguable that the majority of people form their musical tastes early, and as they age no longer are able to keep up with the changing landscape (not everyone, but most people).
On the other hand, there is also a comfort in traditions and ritual that gets overlooked; for example, many of the things that people thought of as stupid or corny as teens they return to later- the same teen that might roll their eyes at a family holiday tradition will begin recreating it themselves, not because of nostalgia, but because those traditions and rituals have meaning and comfort to them.
When it comes to brands and products, its always a careful balance between pivoting to the new and retaining the old. There is no single right answer. But it needs to be remembered that if you have an established brand, part of that brand is that continuity of the brand, because that is the power. Break the continuity, or call it into question, and the brand itself is called into question.
Given the inherent fickleness of teens, it is usually a fool's errand for brands to exclusively cater to that market long-term. What works for a period of time will quickly be seen as uncool or dated, and if you are constantly changing, then you lose the continuity that the brand would need.
Put another way, if D&D were re-formulated to exclusively appeal to teens today, it would look incredibly dated not just to people in a while, but to those teens themselves in a few years.