Michael Morris
First Post
Hello everyone. My mind has drifted once more to the ENnies and I've begun what promises to be a lengthy preparation process. I want to extend the impact of the ENnies beyond the ceremony itself.
Last year one of the individuals at Osseum (I wish I remember his name) spoke with me concerning the ENnies awards. As I recall he was wanting to use the ENnies images in the Osseum catalogue. Now unfortunately I had used a variant of the d20 logo in the ENnies seal of 2003. That caused complications I didn't think of when I put it together. Next year's seal has no such attachment so it will be able to appear in catalogues. I have some other ideas, but I'd like to field some input on how these should be approached and/or implemented.
First, I think that the promotion of the awards in general can benefit all parties concerned. The distributors and retailers win because they move more product - the publishers win because they garner recognition and the fans win because they get quality products. Ideally an ENnie should signal quality to a buyers mind in much the same way as an Oscar or a Pulitzer does in those repective fields.
That said, some advertising of the ENnies themselves would be nice, both at the catalogue level but also in trade magazines.
Speaking of distributors, these are some things I've thought of that they could do in conjunction with the retailers.
Last year one of the individuals at Osseum (I wish I remember his name) spoke with me concerning the ENnies awards. As I recall he was wanting to use the ENnies images in the Osseum catalogue. Now unfortunately I had used a variant of the d20 logo in the ENnies seal of 2003. That caused complications I didn't think of when I put it together. Next year's seal has no such attachment so it will be able to appear in catalogues. I have some other ideas, but I'd like to field some input on how these should be approached and/or implemented.
First, I think that the promotion of the awards in general can benefit all parties concerned. The distributors and retailers win because they move more product - the publishers win because they garner recognition and the fans win because they get quality products. Ideally an ENnie should signal quality to a buyers mind in much the same way as an Oscar or a Pulitzer does in those repective fields.
That said, some advertising of the ENnies themselves would be nice, both at the catalogue level but also in trade magazines.
- Direct Advertising of the Ennies, such as a 1 page nominees list in Dragon would be nice to establish the awards. Any ideas of magazines this would be useful to run such an ad in other than the obvious choice of Dragon? Also, what is the latest possible moment the ad could be finalized (after all, the nominees are usually announced at the end of June and the awards will be held this year close to the end of August). What about a followup ad in October to announce the winners?
- Indirect Advertising of the ENnies are those products with an ENnie award proudly proclaiming it. For instance, if a second print of a product was done subsequent to it winning an award it would be interesting to see the award seal on the cover - either printed there or as a sticker. Applying stickers to existing product would also help in this regard. Would it be better for such sticker to be applied by publisher or what about the distrubutor.
Speaking of distributors, these are some things I've thought of that they could do in conjunction with the retailers.
- I don't know the expense involved, but what about allowing retailers to order an ENnies display kit that would come with 1 copy of each winning product for them to test market and either a display stand or a shelf decorator.
- How practical is it for award stickers to be applied at the distributor level?
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