Ok, better than I maybe initially thought. I've also been reading a different build guide.
So I'm thinking:
Tiefling
Great Old One
Pact of the Tome
Spells to control/dominate/immobilize
Not sure on invocations, except the Book of Ancient Secrets. Eventually have all the rituals from every class seems awesome. Even if I do have to buy scrolls to learn them.
Mask of Many Faces (eventual Master of Myriad Forms) seems like it should help bunches in social situations.
Bewitching Whispers and Dreadful Word would help with the controller theme. But once a day doesn't seem enough. So probably pass on these.
Was considering Devil's Sight with Darkness, but that would probably hurt the rest of the part as much as help me.
Sculptor of Flesh - Yes please!
Agonizing and Repelling Blast are obviously great.
Feats
War Caster and Spells Sniper seem almost mandatory at some point.
Resilient for con saves.
Not sure what else yet.