Scott_Rouse
Explorer
Do kids still shop at toy stores? I think having a kid-accessible version of D&D in Toys R Us, Wal Mart and Target is key.
I agree. We have been in TRU and have a shot at Target. WalMart is the tough nut to crack. Old stereotypes on the evilness of D&D still persist.
Yes we have considered it and will continue to do so. We have been trying to do a younger skewing board game like Dungeon or a D&D Clue style adventure game for a while. Surprising enough for a company as large as WotC, with direct lines to Hasbro, doing a low cost quality board game (that is profitable) is kind of a challenge because the initial quantities are low without interest from the big box stores. We'll keep working at it though as I feel like this is a great way to acquire the next generation.Scott... I know you guys went in a particular direction with the 4E Starter Set, and that's a done deal. But have you gents considered doing a "D&D Jr."? I wouldn't necessarily call it that, but hopefully you get the idea (I'm a Gaming Minimalist about D&D... but I don't suppose you'd call it Minimalist D&D either)?