Guys, it won't be merger, acquisition, and divesture activity because of the sensitive nature of that work. Only a handful of insiders in the companies are allowed to be aware prior to announcement and deals die if they leak. Certainly you don't start PR pounding an unannounced deal.
This has all the hallmarks of internal marketing/public relations attempting to create buzz and excitement.
Because of the possible mainstream mention, it'll probably be something that crosses into a more mainstream media like movies or television series.
Since the movie was supposed to release Dec 31, 2011 and didn't, it's likely the Book of Vile Darkness release announcement with some entertainment/insider writeups. If we're really lucky, maybe they'll also announce a Game of Thrones style mini-series/syndicated series.