I'm not debating whether it's a good business decision (we obviously don't agree on that one). I'm just pointing out that the statement "There is nothing to apologize for." is inaccurate. Companies apologize all the time for disappointing their customers, so some people expecting or wanting an apology isn't out of the ordinary.Enforcer said:Except again, it focuses on the negative rather than the positive. It's a poor business decision--the people demanding an apology aren't gonna switch anyways, and as said above, those on the fence certainly don't need a reason not to switch.
As for why they should bother to apologize to people who are disappointed... They should apologize because it's the polite thing to do. In a business based on a hobby where having fun, interacting socially and making friends is part of the appeal, I'm constantly astounded at the number of people who underestimate the importance of politeness, empathy and good manners.