Every time I've debated the issue, it's been about adventures in particular, which I think should be emphasised above macro-level setting material and what I consider semi-redundant splat, and which you're now calling crunch?
Okay, there's two false dichotomies for you - in what sense are adventures anything but flavour under the hard-nosed view of crunch? There's no mechanics - it's all encounter locations, plot and NPCs. Second false dichotomy - what you want me to be arguing and what I actually argue are different things, jasamcarl - simply because I don't support your view that crunch is the only way doesn't mean that I'm taking the polar opposite view - I'm pro-adventures, not pro-fluff, unless you define it as such...which you don't?