First, Tabletop D&D suffers from the fact that it's not a videogame. Its demographic is largely the same. People who want to soak up their free time through fantasy exploration. Consider if everyone who spent time playing Final Fantasy had spent time playing D&D instead.
Second, Tabletop D&D is EXPENSIVE. Again, comparing it to other forms of gaming entertainment D&D requires a very significant investment in both time and finances.
Finally, Dungeons and Dragons has almost zero crossover marketing appeal. Dungeons and Dragons is a ruleset.
How do you market a Ruleset to Burgerking? The closest you're going to get to what D&D has as far as marketing goes is Star Trek and Star Wars. Star Trek and Star Wars are essentially "rulesets within a movie". They both have extremely defined internal logic structures.
However, they also have iconic characters and settings. All D&D has is the ruleset.
Second, Tabletop D&D is EXPENSIVE. Again, comparing it to other forms of gaming entertainment D&D requires a very significant investment in both time and finances.
Finally, Dungeons and Dragons has almost zero crossover marketing appeal. Dungeons and Dragons is a ruleset.
How do you market a Ruleset to Burgerking? The closest you're going to get to what D&D has as far as marketing goes is Star Trek and Star Wars. Star Trek and Star Wars are essentially "rulesets within a movie". They both have extremely defined internal logic structures.
However, they also have iconic characters and settings. All D&D has is the ruleset.