FrogReaver
The most respectful and polite poster ever
In both cases, it was money. It's always money. 3.5 happened after 3.0 sales started crashing hard, and 4.0 happened after E
3.5 cratered.
But why would they believe the risk vs reward of a new edition would make them more money instead of less.
Reasons include and are likely not limited to:
1. The current edition is failing
2. A grand new idea that has a lot of monetary upside (I think this was 4e's reason for being created)
I don't think the decision making process has ever been - let's make a new edition so the same people will rebuy books again. So when you say money and imply it's for this reason I fundamentally disagree.