Zardnaar
Legend
Trying to change the narrative from what? What is it exactly that you think they game designers are trying to do?
What I see is game designers trying their best to explain what their goals and expectations are for the new "version" of the game. They don't want to call it a new "edition" because in the past new editions of D&D where not compatible with older editions. They designers have been telling us over and over again, that their intention is that 5e adventures and supplements will work with the new version. Calling it a new edition would actually cause more confusion and lead to people making incorrect assumptions about the game.
WotC/Hasbro doesn't actually care what version of D&D the game someone is playing. Just that they are playing D&D. D&D is fundamentally a ridiculously cheap hobby. My current D&D group has probably bought under a dozen book between them over the 5 years we have played.
If the new D&D movie is successful it will easily make more money than every D&D book ever sold. All editions ever, combined.
Only way it would do that is rack in 2 billion and that's debable on all the previous editions combined.
I have my suspicions about the movie the key clue is March release.