This looks like it was designed for younger people, like under 18. The bright colors, the cartoonish illustrations, the cheery monsters, bright colors, etc. That's not a bad thing considering it's a Starter Set. There's young people out there who still haven't played the game, afterall.
And consider the twelve year old who wants to play the game that all their other twelve-year-old friends are playing. What did their parents think the first time they saw the covers of those books and boxed sets when their child first asked them to buy this gift. This looks fun, safe, and non-threatening. Overall, I'd say this is a winner by that alone.
But that's never coming into my house. Even if I were interested in more D&D at this point, had a group that wanted to play, I wouldn't have it. And I'm a sucker for a good starter set with the neat stuff inside. But I'm not an adolescent, or play with any.
The aesthetics in this box really makes it hard to play the game with a dark or grittier tone, if that was how I wished to play it. It subconsciously pressures you to play in a fun, cheery manner, which probably suggests that's how WotC wants their new product to be presented at the tables for newcomers. Again, that's fair, and kinda brilliant strategy. But that just tells me this product has even less value for me, personally. I was probably more curious about this release than anything else in recent memory, because I always found great quality and value in starter sets. But this is going to be a hard pass just by the looks alone. My curiosity isn't even tickled for the actual content at this point anymore.