malraux
First Post
At a minimum, wotc has access to raw sales numbers. That alone gives them really really good insight into a lot of the rpg market.I'm wondering if Wizards of the Coast has done any of this sort of research and if not, why not? I mean, couldn't they do a poll like this and then look at the results for, say, the Player's Strategy Guide, and rethink their decision to pour resources into a project that will net less profit?
Also, just because something like the Player's Strategy Guide won't sell as well as something like PHB3 doesn't mean that it is a bad investment. The PHB will cost a lot more in terms of class and power development. In addition, I'm betting that the largest cost involved in selling a book are the production costs. Hardcover, glossy pages,etc are not cheap. So the real goal is knowing the market well enough to just meet demand, but not overproduce.