woodelf said:As others have pointed out, the elements of the D&D brand have grown into a lot of areas besides RPGs. I suspect that D&D-related novels continue to outsell RPGs by orders of magnitude.
Doesn't WotC claim that 6 million people currently play D&D? If that many people were actively buying WotC fiction then those novels would be #1 on the New York Times bestsellers list every month.
As an anecdote, no D&D gamers I know buy WotC books but most buy at least the Player's Handbook.