Campbell
Relaxed Intensity
Honestly, I place a lot of blame at WotC's feet for failing to follow some of the excellent advice found in both DMGs (especially DMG2) for constructing their own adventures. What I think it comes down to is having the wrong focus when constructing modules and this goes all the way back to the early days of 3e. WotC adventures have always been pretty wooden because they were almost always constructed to provide the entire game experience rather than a structure to fit to your individual game. It's the equivalent of reading a speech off a piece of paper verbatim. It just comes off feeling artificial. It really doesn't help that a lot of people's first exposure to 4e was Keep on the Shadowfell.