filthgrinder
First Post
Getting shelf space in the Target toy section is like renting a downtown storefront - you pay high rent in exchange for visibility.
Just for accuracy, the Red Box was never in Target's toy section. The Red Box was in the "collectibles" section. This is a separate location from the toy section. The standard Target layout has this section up front near the check out lines. Normally dividing the check out lanes from the start of Health and Beauty, but your local Target layout may be different. This section houses "collectible" products, such as Sports trading cards, Twilight trading cards, Magic, Yu-gi-oh, "silly bands", and other such products. (Yu-gi-oh also normally has an end-cap in the toy section, For awhile Star Wars minis also had a toy section end-cap at the board game section).
But, it's apart from the toy section. If you wandered down the board game aisle of a Target, you wouldn't see the red box, but if you wandered by the collectibles section, you should have seen the product.