Wizards' Online Presence - a personal view

MerricB

Eternal Optimist
Supporter
For me, it began in 1994, when I first introduced myself to Magic: the Gathering. In those days, we didn't realise how big it was going to be. Sure, it was getting a lot of chatter, but we weren't quite aware that in a couple of months, Legends would be released and there wouldn't be enough to go around. It was unthinkable for a game.

During that time, Wizards were beginning to establish the online support that would prove to be a hallmark of the company. Sure, the designers weren't often online discussing the game, but they were paying someone to monitor rec.games.deckmaster and answer rules questions. Wow. (These were the days when TSR was doing its best to alienate the online community...)

(At about this time, after a particular USEnet debate, Mike Davis, who was the person who introduced Richard Garfield to Wizards, e-mailed me to say he'd read one of my posts, and that I'd really articulated Richard's original plan for Magic really well. This really brightened my day. I wish I still had the e-mail. :))

As the Duelist turned into The Duelist Online, and eventually Magic the Gathering.com, Wizards maintained a strong online presence; more web-based than simple interacting with its customers on messageboards, but helped a lot by the strong personality of Mark Rosewater - who, probably more than anyone, is the public face of Magic. It really helps that he's a good writer.

Meanwhile, and closer to our hearts, we have D&D. It's never quite had the online presence from Wizards that Magic has - partly because the audience is a lot more diverse, and it's not quite as simple to talk about. The primary "face" of D&D has tended to be its Brand Manager, with the really big names there being Ryan Dancey and later Charles Ryan. It's had support from some of its designers - Rich Baker comes to mind on the FR side of things, as he has posted a *lot* of material answering questions of fans.

D&D Minis brought a lot of support from first Mike Donais and Rob Heinsoo, and later Stephen Schubert, Ian Richards and Linae Foster. Being more like Magic (and also with a smaller fanbase), the D&D Mini relationship has probably been stronger than that of the D&D team and their fans.

I really started interacting with Charles Ryan, who told me (and everyone else) a lot about how D&D was going, what Wizards visions were for the game, and other cool stuff. For me, Charles was what the D&D Brand Manager should be: a really great person. We actually got off on the wrong foot (I have an inconsistent and irrational view of privacy issues), but Charles was able to forgive me and we had entirely too short a time of great exchanges.

Then Charles left Wizards. NOOOO!!!!!! And a great silence descended, filled only with the sound of the scribblings of a lot of EN World posters, pointing out what Wizards was doing wrong.

For over a year, the messages from Wizards about what was going on with D&D tended to be only at the conventions, or from Mat Smith's column. Things improved a little with the addition of the Design & Development column to the D&D site, but it was too inconsistent to really be a window into what was happening in the big building of WotC.

Then things started looking up. Strangely enough, it also happened when things started to look really bleak: the cancellation of the magazines. You see, one of the main reasons that there will no longer be Dragon Magazine is because Wizards are ramping up their online presence. Hmm. I know that they've said that they expected the reaction they got - as I don't think they're idiots, I believe them - but it has done something else. They've started posting a lot more. A lot more. If you don't visit the Wizards boards, you probably have missed a lot of it - visit Future Releases to get some of it. Oh, and the Gleemax boards.

I didn't know who the brand manager of D&D was anymore. Now I do. It's Scott Rouse. And he seems like a cool guy. (As cool as Charles Ryan? Hmm. Let's see... did Scott Rouse design the first Babylon 5 RPG? No? Guess Charles still wins the coolness award. :)) But Scott is posting about D&D, and I really, really appreciate it. He posts well, and he makes sense. To me at least, and I hope to you as well.

Wizards can't always do what we really want them to do, but at least they're letting us know again about what they can and can't do. And that they have plans for D&D, which is really, really nice.

Wizards have also hired Mike Lescault to be their online community liason. Is he cool? Well, he's posted on the Gleemax boards about a bunch of cool things (like what one out of print game you'd like to see reprinted; in my case, the AH Dune boardgame :)). He's also replying to posts. That's really good to see.

I'd like to know what's happening to the SRD - has it been abandoned? I'd like to know how D&D is going (Charles kept saying it was the best year ever, which was almost his signature), and a bunch of other things.

But mostly I'm just extremely happy that people at Wizards are posting again, and reminding everyone that, like us, they enjoy games.

As this has been a personal view, I've left out a lot of stuff that Wizards has done, and the names of a lot of good people. Maybe you can add some of your own thoughts about Wizards staff who have told us things you've enjoyed hearing - or, even if you didn't enjoy them, you appreciated being told about.

In any case, Mike, Scott: thank you for posting. I hope I'll see a lot more of you in the future.

Cheers!
 

log in or register to remove this ad

Well, that's a great way to start a Monday morning! Thanks, Merric!

(And did we really get off on the wrong foot? Couldn't have been too serious, as I don't recall it at all!)
 


One thing I've noticed both here and on Gleemax is WotC folks slipping into conversations and contributing...not as "official" WotC presence, but as normal folks posting their opinions or input on something. That makes them real people and that makes all the difference for me. Wahoo I says.
 

I really appreciate the increase of Wizards' presence here on EN World. It's nice to hear where things are going, and I particularly like hearing their insights into the inner workings of the game when something wonky comes up.
 

Moridin said:
You should come by the Star Wars boards some time. Why, I'm practically chatty there. :P

Well, I picked up the Saga edition on the weekend, so I have more reason now. :)

Cheers!
 

crazypixie said:
One thing I've noticed both here and on Gleemax is WotC folks slipping into conversations and contributing...not as "official" WotC presence, but as normal folks posting their opinions or input on something. That makes them real people and that makes all the difference for me. Wahoo I says.
I really find this delightful.
 

MerricB, I'm glad not for WotC's online presence but for you. You have consistently been a bright spot on these boards, largely saying what you like and putting your money where your mouth is by reporting what you've bought. As far as I can tell, you tend not to say what you don't like and what you don't plan to buy.

I, for one, find this strategy of communicating both chipper and useful. I thank you for it. :)
 

Agreed. I first discovered MerricB on the WotC DDM boards, then his site, which was essentially "Eric Noah's 3rd Edition News" (the original incarnation) but for DDM.

His posts are always worth a read. Always insightful, often cheerful. He's a guy who deliberately and actively promotes the community of online gamers.

Three "Cheers!" for MerricB!

-z

PS: and for WotC, I guess. Though since I don't hang out on the WotC boards, I'm apparently missing a lot of great unconventional/unplugged content. :)
 

You need to wrap your arms around a fundamental concept of corporations.., Make as much money as possible, as efficiently as possible. Fire people who won't do what you need them to do, hire people that say how high when you tell them to jump. " See them driven before you and hear the lamentation of the women" has never been spoken with more truth then when describing a corporation. Hasbro is not our friend They supply us with our addiction. If they feel it would behoove them to play nice for a while, they will do so. Don't be fooled.
 

Remove ads

Top