... but there is no credible scenario that permits a major company's website to be down for a week or two...
Respectfully, three points:
1) No snark was intended.
2) It is not "a major company's website". It is only the discussion forums. The rest of the site is still up. They're still doing business, in general.
3) Absolutes... aren't. "...no credible scenario..." is an absolute. While I will agree that if one has all the budget and resources one needs, there's no technical reason why downtime should have to happen. However, constraints of budget, resources, and time do happen. Especially in a subsystem that doesn't directly generate revenue. Business folks may find the second-order revenues of the system worth giving up for a while if it makes other things cheaper.
As with most of WotC's business decisions - we don't get to see the balance sheets, so our judgments are purely speculative.