What I find interesting is that WotC isn't hiding the quality of the minatures. Indeed, I'm sure if you put these on the table and use them the way there were probably intended, you'd barely notice the poor quality of the paint jobs (unless you're an obsessed miniature painter - and no mass produced paint job will ever meet your standards).
Personally, I think that this line will fail. They are trying to sell this product to the wrong market. D&D players as a group don't want random miniatures, no matter how much cheaper they are that way (and don't kid yourself, the prices are as low as they are because of they are packaged this way).
The group that would be likely to play this game are already playing Mage Knight, Heroclix & Mechwarrior. From these pictures, the WizKids products are superior looking, mostly because of the higher paint quality.
Take a look at the WizKids Dragon's Gate advertisments. Which figures would your rather get if you cared about paint jobs?
Still, I can't accuse WotC of false advertising.
Glyfair of Glamis