Yes, contingent upon other assumptions/conditions.
1. It would have to be a downloadable and ownable digital format.
2. All of their print products, including out-of-print products, would also need to be available in this manner.
3. The selling price of a digital version would need to be significantly less than a print version (no more than 50%), and discounted even more for those who also own a print version.
If all the above points weren't fulfilled, then the answer would be a resounding NO.