JoeGKushner said:
So what you're saying is that WoTC will be doing an exchange for 2500 people for D&D 4th edition and giving the 3.5 edition books to those who have been unable to afford them or to prision systems or to soldiers or something along those lines?
If I felt we needed to employ such a measure I would certainly consider the idea of a sampling program to give books to players but I would not ask they sacrifice something they own to receive the sample.
I think the idea of sampling is very good and the graduation idea with certificate is clever. They are positioning the product as different and better, that's good branding, even pointing out points of differentiation to D&D or any other system is fine in my book. The product looks good, has it's fans, has won awards, it should stand on those merits alone.
I resent the notion that players need to sacrifice a personal possession to take advantage . The fact that they are shredding a product I work on is irrelevant to me. It could be a stuffed toy that gets it's head ripped off and I would still find that distasteful.
For what it is worth, officially we (WOTC and Hasbro) donate literally tons of products to various organizations including needy children and military personnel. Unofficially many employees donate their company store product points to local schools, charities, cons, clubs, and military personnel.
As an example here is a story about
Ziggurat Con held in Iraq. WotC employees donated $15,000 in product> Many other game companies donated as well including Kenzer & Co, Steve Jackson, etc.