Doesn't mean I have to like the hyping of society. In fact I think it is a pernicious element in our whole society today! Not that it is actually a new trend, I can recall it seems to have begun in the late '70s or early '80s. In fact, in the earlier days of this trend I can recall teachers and parents trying to discourage the habit. The entertainment industry though went full on no holds barred with the idea though. I guess it is like excessive salt in food, it may not be good for us, but it sells.You do know that successful Youtubers routinely use this clickbait technique to drive traffic? I guess I'm just inured to it by now, to the extent I didn't even notice.