Having started White Wolf and then Wizards of the Coast, and building them from the ground up, I think I have enough experience with the upsides and downsides of rapid growth and managing all the complexities of that. Interestingly enough, we have pretty much the same headcount right now as we did when we started in 2002 with Dragon, Dungeon and Star Wars Insider magazines.
-Lisa
What would I do if I was Paizo CEO? Apparently I'd thank Lisa for setting things up right, and wish her well inventing yet another source of competition!
Hmmm.... Honestly, I like the setting a lot. even if I never play the APs, I'd still use the setting. It's just... it has that feeling of old folklore stories. Well, the CS book I grabbed does. Even the other elements added on go well.
1) I'd buy the Bag O' Zombies IP. They have bag o' Skeletons, too. I bought that so my PCs could fight loads of skeletons in my 4e game; they're different colors: white, red and blue; I use them for standard, chillborn and flaming skeletons. The PCs also fight the Bag o Cthulhu I bought.
I'd start producing piles of different generic minions that any gaming group could use: Spacetroopers, Goblins, Orcs, Ninjas, Bandits, knights, dwarves, elves, cultists, liches, ogres, whoever. Make each bag $10 for the 30 or so minis in there, or even 100. Come out with a Mass Combat system, too, and rules for big skirmishes.
I have plenty of respect for people who like painted, detail, pretty minis. This is because they are rich and can waste money in stupid ways. I, on the other hand, have to work to feed myself month to month and can't afford so many stupid, stupid aspects of the hobby. CCGs? "Random" Minis?! Are you joking? I'm an artist, a writer, and if I feel like fighting a band of orcs I should have access to a band of orcs. When I'm drawing a comic, you don't see me going to the store and buying a mystery box with random art supplies, hoping against hope that non-repro blue and an ink pen will maybe fall out. That's just stupid.
much respect for the pretty pathfinder minis, also, but I can't afford them. They are gorgeous, though.
2) Get back to basics. Like, the real foundation of the hobby. I make up my own systems, and conversions, and they work. The reason is that I understand what I'm doing at the table. Maybe not the entire market, but I know what I need and what's ultimately superfluous.
I need: Source material to come up with ideas; stat blocks that are finished; stat blocks that have all the info there (not in five other books) in the stat block.
Granted, that's what I like about 4e. I've been getting back into my 3e books, though, and others, and just... well, getting back to basics. Seriously, what IS a RPG?
3) Probably I'd come up with generic, useful gear. status markers. There's one for 4e that's come out, but it's specific to them, and not enough markers for a full combat.
I use old poker chips I found in a bucket when someone moved out, for things like Action Points and Healing Surges. If there were smaller chips, I could fit them under the minis I do have, for things like Dazed and Stunned (and yeah, Bloodied, but that doesn't have to be printed on it. Just red, gold, blue...)
4) Comics. Get Ramon Perez or someone to do a black n white inked comic set in Golarion. I love comics.