Goblin 9
Hobgoblin 8
Lizardfolk 14
I like all of them, but I prefer the Lizardfolkmenpeople for a few reasons:
- Goblins and Hobgoblins have evil alignment baggage that often leads them to be RP the same 2 ways i.e. "evil PC wants to kill and pillage" or "I am against my own race because I'm not evil enough"; Lizardfolks have more RP freedom
- Goblins are not that different from small savage humans and Hobgoblins from big savage humans; Lizardfolks are reptiles and this implies interesting practical differences (think eggs and cold blood -> very different from mammals). Of course this is irrelevant to morons who think lizardfolks female have breasts, but that's another story.
- Lizardfolk offer a lot more options to a DM who wants to differentiate them in the fantasy world: just pick a different kind of lizard (gekos, iguana, chameleon, komodo...) from a biology book and you easily have a new lizardfolk subrace. Heck, you could even just color-code them!