Momo is Still Not Real (But Memes Are)

D&D is no stranger to moral panics, and there's a new boogeyman taking the place of demons in the 80s: Momo, a fake picture of a fake sculpture about a fake trend.

D&D is no stranger to moral panics, and there's a new boogeyman taking the place of demons in the 80s: Momo, a fake picture of a fake sculpture about a fake trend.


Moral panics can arise from a popular trend that is unique to children and is foreign to some adults. Sociologist Stanley Cohen outlined the social theory of moral panic in his 1972 book titled Folk Devils and Moral Panics. It proceeds through five stages, beginning with a perceived threat to social norms; news media coverage; widespread public concern; authorities responding; and actions that result. This is precisely what happened with Dungeons & Dragons.
[h=3]Dungeons and...D'oh![/h]Joseph P. Laycock lays out what happened in the 80s with D&D in Dangerous Games: What the Moral Panic over Role-Playing Games Says about Play, Religion, and Imagined Worlds:

Anyone who was aware of fantasy role-playing games in the 1980s and 1990s was equally aware of claims that these games were socially, medically, and spiritually dangerous. A coalition of moral entrepreneurs that included evangelical ministers, psychologists, and law enforcement agents claimed that players ran a serious risk of mental illness as they gradually lost their ability to discern fantasy from reality. It was also claimed that role-playing games led players to commit violent crimes, including suicide and homicide, and to the practice of witchcraft and Satanism. In North America, the United Kingdom, and Australia, activists mobilized against these games. Several school districts and colleges banned gaming clubs and removed gaming books from their libraries. In the United States, activists petitioned federal agencies to require caution labels on gaming materials, warning that playing them could lead to insanity and death. Police held seminars on “occult crime” in which self-appointed experts discussed the connection between role-playing games and an alleged network of criminal Satanists. Dozens of accused criminals attempted the “D& D defense,” claiming that they were not responsible for their actions but were actually the victims of a mind-warping game.

There were several factors that led to D&D's moral panic, ranging from the disappearance of Dallas Egbert III while supposedly playing a LARP in the steam tunnels beneath Michigan State University )and the subsequent dramatic retelling in Mazes & Monsters) to a game called to task for straddling the line between adults and children. We discussed previously how D&D's target audience was slowly defined not by its creators (who were more interested in tabletop wargamers) but by market forces, with the Eric J. Holmes Basic set creating a curious dichotomy of younger players who eventually would graduate from Basic to Advanced...and their parents weren't happy with what they saw. Art & Arcana explains:

In no time flat, new allegations emerged, often driven by a casual perusal of the imagery: D&D was a clandestine recruitment vehicle for Satan worship and witch covens. TSR did little to calm these concerns when it unveiled another AD&D hardcover core book, the 1980 Deities & Demigods cyclopedia—a revision of the 1976 release Gods, Demi-Gods & Heroes, but this time with all new artwork instead of the mostly public domain medieval header pieces and ornamental designs that had been used in the work previously. It contained a mix of sections nominally based on historical beliefs as well as pantheons of gods and godlings drawn from fantasy fiction.

Art & Arcana succinctly demonstrates what a "casual perusal" might look to a parent flipping through the Advanced Dungeons & Dragons Monster Manual (above). All this added up to a moral panic in which the media breathlessly reported the threat of children being corrupted by the game, police offered warnings, and worried parents blocked access. If this sounds familiar, it's because it's happening again with a modern twist.
[h=3]You Again?[/h]We've already discussed Momo, a photo of a disturbing-looking sculpture that encourages children to commit suicide. She's back again, this time attracting hundreds of thousands of views on Facebook, dominating the news, and even showing up in supposed Peppa Pig videos on YouTube aimed at children. It wasn't real then, and the Guardian explains it's not real now:

Child safety campaigners say the story has spread due to legitimate concerns about online child safety, the sharing of unverified material on local Facebook groups, and official comments from British police forces and schools which are based on little hard evidence. While some concerned members of the public have rushed to share posts warning of the suicide risk, there are fears that they have exacerbated the situation by scaring children and spreading the images and the association with self-harm.

What changed to make Momo popular again?

Although the Momo challenge has been circulating on social media and among schoolchildren in various forms since last year, the recent coverage appears to have started with a single warning posted by a mother on a Facebook group for residents of Westhoughton, a small Lancashire town on the edge of Bolton. This post, based on an anecdote she had heard from her son at school, went viral before being picked up by her local newspaper and then covered by outlets from around the world.

This in turn propagated in the tabloids, led to celebrities chiming in (which created more headlines), and police and schools issuing formal warnings (which led to yet more headlines). YouTube says the claims are false:

After much review, we’ve seen no recent evidence of videos promoting the Momo Challenge on YouTube. Videos encouraging harmful and dangerous challenges are clearly against our policies, the Momo challenge included. Despite press reports of this challenge surfacing, we haven’t had any recent links flagged or shared with us from YouTube that violate our Community Guidelines.​

Snopes agrees. And yet Momo persists despite evidence to the contrary. It's entirely possible children are now being exposed to Momo not due to a pernicious Internet monster, but because the media has plastered her face everywhere. Like parents flipping through the Monster Manual or Deities & Demigods, all it takes is one picture of Momo next to a kid's video to propagate parental fears:

It’s important to note that we do allow creators to discuss, report, or educate people on the Momo challenge/character on YouTube. We’ve seen screenshots of videos and/or thumbnails with this character in them. To clarify, it is not against our policies to include the image of the Momo character on YouTube; that being said, this image is not allowed on the YouTube Kids app and we’re putting safeguards in place to exclude it from content on YouTube Kids.​

The rise of streaming video has its benefits, as D&D can attest. That's not to say that the threat of self-harm or of children being upset by pernicious Internet videos isn't a concern. But like anything else, parents should exercise judicious restraint over what their kids do by educating themselves before blocking YouTube...or throwing out their D&D books.

Mike "Talien" Tresca is a freelance game columnist, author, communicator, and a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://amazon.com. You can follow him at Patreon.
 

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Michael Tresca

Michael Tresca


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Sadly, too dang true. It wasn't the few bereaved and/or misguided folks that made the panic so sweeping, but the countless parents and people in power that believed all of it. Believed stuff like that D&D books screamed if you burned them.

It's no small irony that today, Manganiello's Death Saves absolutely trades on the KVLT aura of 80s Satanic Panic.

*There are always bad actors willing to push falsehoods and profit on the ignorance of others; the issue isn't the supply, it's the demand.
 

And, this isn't just limited to religion. An atheist will surely say, "God does not exist. I believe there is sufficient proof in the world to establish the truth that God does not exist. This belief is inherently superior and grounded in more evidence than past superstitions. My belief is correct." If he does not make these assertions, then on what grounds does he call himself an atheist?

I would reframe this as follows: "I believe there is insufficient evidence in the world to establish the truth that God does exist."
 

Celebrim

Legend
I would reframe this as follows: "I believe there is insufficient evidence in the world to establish the truth that God does exist."

The intention isn't to quibble over any exact wording. For my part, I'd see the reframed statement as more agnostic than atheistic. Agnosticism is a really interesting stance because it partially evades the issue I was discussing, by openly asserting, "I don't know." Personally, I'd hope that for all of us that there are certain propositions we are humble enough to be agnostic about and admit we don't know all the answers. However, there are statements of even agnosticism which make positive assertions about the nature of the universe - for example, you could claim that not only do you not know but that no one could know. But again, the point isn't to quibble over the exact beliefs each person has, but merely to assert that people have beliefs for what to them seems to be very good and valid reasons, and that they are usually inclined to want other people (especially people they care about) to share those beliefs.
 


trancejeremy

Adventurer
I was waiting to get my truck fixed today, and at the auto shop an old lady was telling a relative to make sure he keeps his kids away from Youtube because of Momo

I didn't say anything because I used to live in Florida for 5 years and got my fill of arguing with old people then. But it was fascinating how that's spreading still
 

Toriel

Explorer
A writing teacher I had once said that as humans, we have become experts at justifying our actions and beliefs, both to ourselves and to others.

Looking at both the content of the various posts in this thread and the attitude of people in the conversations, I find it strikingly true.
 

I saw an article in the local newspaper about "Momo Challenge coming back on social media; nobody knows why". The kids / teens I asked about it could not explain what the Momo Challenge is. They did think the picture was creepy and would encourage them to turn the page, not read whatever was written with it.

It seems that this is a meta-rumor: a rumor about rumors that are supposed to be circulating out there.

It's a meta-rumor ... for now.

Inevitably, someone is going to realize that there's a buzz about Momo, and attempt to make a viral video about it. Then, that video will be used as proof of the rumors. It's a viscous cycle, and one that I find absolutely fascinating.
 

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