Is your idea that if Curse offers it for $1 but still pays WotC whatever, $10, then after Curse goes out of business WotC will somehow be forced to keep selling it for $1?
What I'm thinking is that WotC wants to keep the PH, DMG and MM, and other digital books priced at about the same price as the physical books. My guess for why this is, is so that the digital books don't push the value of the physical books down, that is that people start expecting to pay less for the physical books.
When D&D3 was released they priced the core books at 20 dollars each. I don't remember when or if they managed to raise the prices later, but I remember the discussions about the price of the corresponding 3.5 books, and questions as to why they were more expensive.
So, this might be one explanation as to the prices of DnD Beyond, is basically my point.
/M
That part makes sense. I certainly believe that WotC has an interest in Curse succeeding with this. But if Curse could succeed at a lower price point (for the same licensing cost), I don't think WotC would have any problem with that.What would happen is very bad press for WotC, as they will be linked to the failure of Curse and the loss of access even though they had nothing to do with it. Just like people, such as yourself, mistake the Curse DDB offering as somehow WotC in the shadows pulling strings rather than a straightforward business deal licensing IP. This would damage their future undertakings and likely mean they abandoned the digital market for a time (much like in the 3.x era).
I think that @Mistwell is confusing doctrines involving retailers / resellers with licenses.*
If Curse were selling PHBs, they could sell them for whatever price they wanted to, including $1 (and take a bath on it).
However, a license could have a provision requiring a royalty rate of either $X per unit or X% of profits, whichever is greater. Or it could have a hybrid provision ($X per unit, +X% of net etc.).
I am assuming that counsel for Amazon/Twitch and WoTC/Hasbro is familiar with drafting these types of agreements, and they lack a provision stating, "And Licensee may sell the product for $1 if, at Licensee's sole discretion, Licensee believes enough anonymous internet commenters have complained indirectly on websites not affiliated with either Licensor or Licensee."
*EDIT- this confusion might be because of the ebook thing with Amazon; the publisher in that case is not licensing the ebook to Amazon, but allowing Amazon to sell the product (the ebook).
... such as yourself, mistake the Curse DDB offering as somehow WotC in the shadows pulling strings ...
Pulling the strings? A very dramatic reading of my posts, where I basically posit that WotC has input into the pricing structure of DnD Beyond. Is that such an alien idea that we have to bring in dramatic readings of my posts to discredit it?
/M
The 'input' is most likely only the licencing fee per sale. Curse, like Amazon (their ultimate parent company), is free to reduce their profit margin and sell cheaper. Honestly, the idea that WotC is structuring licenses in a way to protect book prices is completely negated by Amazon's pricing structure for those exact same books -- often almost 50% off retail for home delivery. Doesn't make a bit of sense for WotC to continue to distribute through Amazon while forcing digital partners to price to protect print prices.
The cost is likely because its 1) similar to print prices, and 2) affords Curse a reasonable profit margin for an uncertain venture (these kinds of tools are pretty much brand new on the market).
Further, the cost for the books is already $20 below the cover cost for the books. If you're comparing DDB prices they're already at the discount prices Amazon offers. DDB is already selling well below print prices.
As for discrediting your post, that statement wasn't the lynchpin in doing that -- your misunderstandings of how economics works was. You fished for a nitpick and ignored the rest.
WotC really doesn't frequent these haunts anymore, Twitter is going to be the best bet to reach them.I am aware of that fact.
I am also aware of the fact that this has been the largest D&D fan site for many years, and that members from WotC frequent these boards, and often read fans opinions on how they relate to the game.
In my opinion it is not too much of a stretch to post feedback here and hope that WotC might read it.
/M