coyote6
Adventurer
I've been avoiding commercials & trailers as much as possible (i.e., not much
); but I do that for most movies. A movie like Avatar, I'm going to be interested in seeing; all the ads can do is spoil things. But the movie cost some ginormous sum, and the studio wants to make a profit -- ergo, the omnipresent marketing.
BTW, I read a review this morning in the local alt weekly; this particular reviewer never seems to like action or SF or fantasy or big CGI movies, but she liked Avatar. And raved about the special effects.

BTW, I read a review this morning in the local alt weekly; this particular reviewer never seems to like action or SF or fantasy or big CGI movies, but she liked Avatar. And raved about the special effects.