You put a lot of faith in this Hot Games List but fail to realize that a measurement of how often a name is mentioned at a single source is absolutely no indication of if people are interested in it.
Yes, it is. Not for everyone mentioning it. But, if you have no interest at all in something, most people won't talk about it much. Sure, you might mentioning it once when it comes up in conversation. But most people won't go on and on about it for days, months and years. If you're talking about it a lot, for a long period of time, it's most likely to be of interest to you .
I mean, if I don't like country music, I don't go on and on for days months and years talking about country music. I talk about the music that interests me.
And notice, the discussion of Next is increasing over time, not decreasing. When the tracking started it was ranking below Pathfinder. Now, it's almost lapped Pathfinder. Each day the number goes up for Next a bit, and down for most other things a bit. That's showing interest in the product. Even on days when there is no news on Next, discussion increases. Even well after the last playtest package came out, discussion increases. If you're not interested in it, you don't increase how often you talk about it over time, you decrease, on average.
Also, as the measured sites are primarily blogs and news sites, the ranking is also heavily influenced by how much marketing the product gets.
1) Next hasn't had any marketing yet to speak of - it's mostly word of mouth at this point as their marketing campaign hasn't really started;
2) Marketing works - if it's getting people to talk about your product, they do that because people buy things they talk about, more than they buy things they don't talk about;
3) Discussion of Next increases even on days where there is no new news, even well after the last playtest package, so it's something more than news driving discussion of that;
4) Its over 1000+ sites. When you're talking about those products, for a niche industry, it's a pretty hollow argue to say the sources are not representative of the whole. That many sites is damn representative of the whole...that's gotta be a majority of sites.