From earlier:
Actually, I wasn't suggesting WotC buy retail, but pointing out that most dice retailers sell dice at $5+. So it seems likely that WotC would sell dice at a similar price point. So of the $20 product, $5 would be dice..
The question was: Are dice expensive for WOTC to add to the set. Not, what can they get if they were to go into the business of selling dice.
Then why have the range of prices?
Does this price also include shipping from China?
The range of prices is for smaller to larger runs. It's FOB China, but we already factors shipping and customs into the x5 price. But if you want to be precise, add 30% to the base cost for shipping from China port to Seattle port, customs, duty, port fee, port warehouse, and trucking from port warehouse to WOTC warehouse. So about $0.04 more per set of 7 dice. We're really not talking about a lot of money here.
Nothing is expensive when you look at the manufacturing costs.
Ha, on the contrary tons of stuff is! For example, I'm looking at solar panels and roof tiles from China, and they're expensive. It's just that this particular thing is cheap. It's a lump of poorly made plastic with some numbers on it, that takes up little space, and doesn't weigh much, and doesn't have a lot of precision to it. This thing is one of the cheap things.
The cost to print the 32-page booklets will also be under a dollar per book.
This is drifting the topic away from the dice again (and so was the rest that I cut).
I am trying to put to bed the claim that dice cost a lot to add to a set. For a company the size of WOTC, for this sort of dice and this size of order, they do not. It costs about $0.19 per set of 7 dice (all the sides including percentile), in a small bag, to their door. About a month of time or so. You want to add in some overhead and profit, go right ahead. At no point will you get to "expensive". It's going to be under $1, including a good profit margin.
I just want to get to the point where never again hear "Oh my, including a set of dice in a boxed set is soooo expensive, we can't do that it will boost the price of the set too much!" Enough of that. It's fair to round that price increase to the customer up to a single $1 bill for the dice part of that set.