Jester David
Hero
As [MENTION=66434]ExploderWizard[/MENTION] says, that's the point. You don't make more money if you only remain in your small niche. WotC is trying to expand out of their tiny hobby and into other venues.And this is what WoTc doesn't seem to want to accept. They are trying to grow a product that is a small niche, to the point of possibly having their expectations too large.
That means a little bit of overlap in audience, but that's not too bad since they're also not putting out waves of books at the same time.
D&D is one of those things that has to be played and experienced to really "get". Because it's so different. Explaining it is kinda hard. It's difficult to make the jump from standard board games (or video games) to D&D.What about new customers? If you don't know the feeling of a good table top RPG then you wouldn't know the difference between a fantasy boardgame and D&D. Especially a D&D boardgame.
The board games can make this transitory process easier, being a bridge. That's a good thing for those new customers.