Sir Brennen
Legend
Well, I didn't say "big", I said "bigger". As in, "bigger than the people/companies that will post things on DM's Guild." My point was that companies like Kobold and Frog God and Evil Hat and Monte Cook (and EN World for that matter) don't need to use DM's Guild because they already have the cache to use crowdfunding and get the money up front from the patrons who already trust them and the quality of their work.
But again, even those companies (well, not Monte.. I doubt we'll see any 5E material from his company) can use the DMGuild to put up small supplements to increase market awareness. It may not be a significant (or any) part of their revenue stream, but it can be another advertising vector. And some are indeed already doing this.