SageAdvice.eu has compiled a bunch of art shots from the upcoming Ravenloft setting book. I've featured a handful below, but click through to the link for the full set of nearly 30 pieces.

So if the marketing department sold Die Hard as a Christmas movie, fans of Christmas movies would justifiably have a bone to pick
Their marketing department knows, and is advertising appropriately.They sure seem to be playing up the notion that "actual horror" is on the table. Considering they're talking about things like safety tools and genre guides and they're coding different domains as the gothic horror domain, the body horror domain, the cosmic horror domain. Wizards really seems to think they're putting out an "actual horror" book. You're probably right, but someone should tell their marketing department.
So, most of what has been previewed.Only the ones with horrible/spooky things happening or depicting scared characters. The rest are generic D&D fantasy art. I'm not knocking the art. It's all top notch.
No, it's just PG-13 horror that isn't going to rely on graphic depictions of violence to sell the horror.Right. The kid in a mask with spots of ketchup for blood at Halloween version of horror. Again, if that's what you expect them to deliver, and that's what they intend to deliver, someone should tell their marketing department, because what they're suggesting the book will be and what you expect the book to be are wildly different beasts.
They are being honest. You're reading into "horror" a lot of assumptions about what rating level the horror is, but I certainly hope you wouldn't try to absurdly claim that RL Stine isn't horror because it isn't graphic.I expect they'd be marginally honest. There's two competing things happening. 1) They are branding this as a horror book; 2) they are apparently sanitizing it so much that it's not recognizable as horror. Like pick one. Don't talk up the horror if there's not going to be any horror. It's like Die Hard being a Christmas movie. Sure it takes place at Christmas, but that's literally the only connection it has to Christmas. So if the marketing department sold Die Hard as a Christmas movie, fans of Christmas movies would justifiably have a bone to pick. Maybe I'm weird in that I expect the art to match the theme of the book. To me, most of this art doesn't strike any kind of even mild "this is a horror book" vibe. Some of it does, sure, but at the absolute lowest possible level of what could be called horror.
I think the art is pretty representative of Ravenloft. I would prefer more Fabian black and white for ambiance, but these will do.
We were never going to get edge-pushing fantasy horror art. Ravenloft is not that campaign setting. Ravenloft is spooky D&D. It still has heroic fantasy pumping in its veins. You can run NC-17 horror in Ravenloft but you have to change a lot of the game to get there. Sanity rules, gritty recovery, maybe a wound or injury mechanic.
I think the art is pretty representative of Ravenloft. I would prefer more Fabian black and white for ambiance, but these will do.
Isn't the trailer supposed to show what the film is about? Isn't that the point of the trailer? You don't cut a horror film trailer to make it look like it's a romcom. When people show up to the movie they'd rightfully be pissed. Aren't articles and art previews of books the equivalent to movie trailers? So this stuff should be showing what it is and what it's meant to do.But in this here case, its more like fans decided to pick a bone with ''Die Hard-as-a-Christmas-movie'' having just seen part of the initial trailer.
Sure. Absolutely. This is only a part of the art in the book. It just happens to be the subsection of the art the marketing people picked as representative of the whole. Like a trailer is representative of the whole, but doesn't, for example, spoil the resolution of the plot (generally speaking). They absolutely could be holding back the more horror-focused art. But I can't imagine why they'd do that. Either the previewed subsection of art is representative or it isn't. If these images are representative, then that means it's going to have mostly milquetoast art (from a horror POV). If these images are not representative, then they're bad picks for art previews because they give a false impression of the included art.I mean, we've seen a few partial pieces of art from the book. Once we've seen the whole picture AND the accompanying content, we'll be able to see if picking a bone with how the book was marketed is worth it.
Isn't the trailer supposed to show what the film is about? Isn't that the point of the trailer? You don't cut a horror film trailer to make it look like it's a romcom. When people show up to the movie they'd rightfully be pissed. Aren't articles and art previews of books the equivalent to movie trailers? So this stuff should be showing what it is and what it's meant to do.
There was no gore or viscera in the original books either, but the art still captured a Gothic horror feel (of course b&w helps there)This is a book that is aimed at young teens through adults; gore was never going to be an option.
This is Spirit Halloween decorations level, not Hollywood horror movie level.
The same artist did a good chunk of the character art in Out of the Abyss and their art is also used to illustrate the free Basic Rules pdf. Pretty great, IMO.View attachment 136342 this is what I had in mind for ravenloft art for 5th edition. This art is purely G-rated there is nothing offensive about it. But there's something off with it. It's done with a blue tint so it makes you think that it's image at dusk, but there's something about the people that falls into uncanny valley.
A lot of them have animal motifs. They're staring straight at you in a predatory manner. They either have very angular features or very rounded features. Their clothing is impractical, but very stylish like they're trying too hard to look normal. It's unsettling but in a subtle way. It perfectly captures the feel of the setting. Bleak, off-putting and mysterious. Even if you don't like the art you have to admire it.