Yeah. This is why Bitcoin is up around $100 to process a transaction.
Oh, I think they've thought it through. I think that if they can make their millions now, they don't care so much what happens in a few years.
Does it affect the profits these companies get for transaction fees in the next fiscal quarter? No? Then it's not relevant.
With very few exceptions, businesses nowadays don't care about the long term. When you have a product based on valuation of a price bubble, all you care about is that you offload the product before the inevitable bust.