This might not be the actual issue though. Yeah, you-singular can keep playing a game. By yourself. But there's a mass market out there, and it responds to what advertisers are telling it, right here, right now.
"Hey local game community, let's try a game of (dead game)!"
"Yeah, sorry, we just got the sample app of the new 1D&D game through Facecrack, and our dragonborn-species paladins can't level up unless we use the QR codes in the new player's handbook *copyright *trademark *all rights reserved. Maybe next time?"