Yaarel
🇮🇱 🇺🇦 He-Mage
Of course money. But in the list of sales, where D&D 5e takes the lions share of the percentage. Those 1% and less are still making money to sustain livelihood.Money.
If there are not enough paying customers for it, they lose money.
THAT is why they use Kickstarter. To get the money upfront.
A niche within D&D − if one can appeal to them as a group − is a profitable audience.