However, it comes off as tone deaf since it's just reinforcing the divide in the community. The people who prefer D&D[emoji3481] aren't going to be moved to play TotV, in fact the opposite is happening. Those who already had a bone to pick with WotC just got more reason to stay the course. Nobody jumped ship, it only keeps you in your camp. I guess MAYBE someone who was playing Level Up because they hated WotC might jump ship to TotV instead, but that's not hurting WotC.
I guess if you're of the opinion that there is no bad press as long as they spell your name right, it's fine. But it reeks of a company that bet a lot on being the next Paizo against anti-WotC sentiment and it's not working out the way they want it to.