Bayushi_seikuro
Hero
Add me to the Bad Form and Tacky column.
As was said, if this was Chris Perkins coming out and putting out this piece about their product, NO ONE would probably defend him, or say he has the right to do it. They would use it as another way to dunk on Wizards, even if he put in there that it was coming strictly from him.
It's a horrible way to get eyes on your product, while also selling your product through DDB. If the argument was 'that's a fine product. Ours is better and here's how', that's a better argument.
As was said, if this was Chris Perkins coming out and putting out this piece about their product, NO ONE would probably defend him, or say he has the right to do it. They would use it as another way to dunk on Wizards, even if he put in there that it was coming strictly from him.
It's a horrible way to get eyes on your product, while also selling your product through DDB. If the argument was 'that's a fine product. Ours is better and here's how', that's a better argument.