Giant He-Man Lightning Rod installed in Sao Paulo

[Tonguez]

https://he-mania.com/wp-content/uploads/2026/04/Project_04-101_Full-HD-1080p_MEDIUM_FR30.mp4

Mattel has erected a gigantic new “He-Man” themed lighting rod in São Paulo in Brazil as part of the promotion for the new Masters of the Universe movie. Measuring 19 feet tall (6 meters high), it holds his Sword of Power aloft ready for a lightning strike

 

[Scribe]

I really hope we get some cool pictures out of this.

 

[Deset Gled]

Okay, neat and all. But... why? Lightning wasn't part of He Man's power. I guess the visual is kinda similar. And why Brazil? And I'm guessing it's modeled after the character from the new movie (because it doesn't match the OG), but the video is using the music from the cartoon?

Maybe I'm just overthinking a marketing stunt.

 

[sevenbastard]

And why Brazil?

Why not Brazil? They watch movies there.

 

[trappedslider]

Maybe I'm just overthinking a marketing stunt.

well,we're nerds here so over thinking is part of our hats

 

[Paul Farquhar]

Okay, neat and all. But... why? Lightning wasn't part of He Man's power.

The "I have the Powah!" transformation sequence involves lightning VFX.

 

[Benjamin Olson]

The "I have the Powah!" transformation sequence involves lightning VFX.

Yep.

But to clarify, as far as I can tell in the original cartoon show opening castle greyskull was introduced with lightning in one shot, and then in a separate shot He-Man "having the power" in front of the castle involved a flashy sparklery effect which while not completely unlike lightning (and drawn very lightning-like in a few frames) was definitely different than the lightning shown seconds earlier. Meanwhile the new movie (based on the results of a google image search for "he-man lightning") seems to have elided the two scenes into one, so that "having the power" involves he-man drawing lightning from the heavens, which is, I would hazard, cooler.

 

[Deset Gled]

But to clarify, as far as I can tell in the original cartoon show opening castle greyskull was introduced with lightning in one shot, and then in a separate shot He-Man "having the power" in front of the castle involved a flashy sparklery effect which while not completely unlike lightning (and drawn very lightning-like in a few frames) was definitely different than the lightning shown seconds earlier. Meanwhile the new movie (based on the results of a google image search for "he-man lightning") seems to have elided the two scenes into one, so that "having the power" involves he-man drawing lightning from the heavens, which is, I would hazard, cooler.

Yeah, in the cartoon the sword is imbued with magical sparkly power VFX, not lightning. Which is semi-important, because after the sword absorbs the power, Adam then literally shoots the same power/VFX at Cringer to turn him into Battlecat. Probably best not to hit your pet cat in the face with lightning.

Anyway, I guess this stunt makes more sense in context of the new movie then.

 

[Tonguez]

So maybe its the spark of Power rather than Lightning but if the lightning rod works the effect will be a cool bit of marketing

and apparently He-Man and the MotU are still popular in Brazil, theyve even gotten exclusive figures (already released) and in the past made their own portugese language episodes

 

[Richards]

Probably best not to hit your pet cat in the face with lightning.

Might be worth an experiment or two, though. For science.

Johnathan