Composer99
Hero
Err... these aren't the days of 80s shows being little more than toy commercials. Or perhaps it's better to say that these days are the logical extension of that era to its fullest, "monetizing" extent.
MCU films aren't mere advertisements for merchandise. Say rather that the two coexist symbiotically as a holistic monetization enterprise, meant to use all our warm and fuzzy emotions to part us from our money. A film with the production and marketing costs of the average MCU summer blockbuster is too expensive to be a "loss leader" for hats and handkerchiefs.
There's nothing wrong with enjoying MCU films and buying merchandise, of course! But that does not diminish that they are intended to work synergistically to enrich the Marvel brand.
MCU films aren't mere advertisements for merchandise. Say rather that the two coexist symbiotically as a holistic monetization enterprise, meant to use all our warm and fuzzy emotions to part us from our money. A film with the production and marketing costs of the average MCU summer blockbuster is too expensive to be a "loss leader" for hats and handkerchiefs.
There's nothing wrong with enjoying MCU films and buying merchandise, of course! But that does not diminish that they are intended to work synergistically to enrich the Marvel brand.