Great Old One
MTG settings feel half baked. I have them all and I love their ideas but I find it so hard to use them in a campaign. There just isn’t enough guidance, it’s all very light flavor, light aesthetics, light narrative frames.
For example, Ravnica was, to me, a super inspiring book. But what I really needed from it was about one hundred small storyseeds that I could draw into an epic intrigue campaign. and tables for making flavorful Ravnica NPCs. And more then a single location for each guild.
I expect that since such tools are not included, not many DMs are able to easily use the book. So word of mouth doesn’t spread, and they don’t sell that well (still better then basically all other rpgs tho).
I concur. Honestly, if I want a setting, I will find dozens out there, or I can create my own. What is much harder to do is create campaigns and adventure paths.