Everybody claims they’re immune to ads. Nobody is immune to ads.
That’s why advertising works. If everybody who claimed to be immune to ads was immune to ads, there would be no ads. So we all sit here boasting about how we ignore all ads, and the advertisers giggle.
So don’t worry. You’re not special.
it can be both. Ads only need a 10% buy through to be successful. Thus, if only 1% see the ad and then go out and buy the thing the next day...well...that's what is hoped for.
BUT WAIT...you say...what about the other 9%...what about that?
Well, let's say my ad was 10K to run and I got 100K views for that (And that's a HIGH cost of ads...normally that may get me over 1 million views and I'm only needing a .1% for that). I am selling Transformer toys at £20 a toy. I get £10 off of that for each sold. At 1% I break even. (1x1000 = £10K)
BUT, another 9% are going to have it wandering through their mind. When their little niece, nephew, child wants a toy...and they are browsing trying to figure what they want to buy them...in a week or two or three...they think...hey...why not that Transformer toy and buy it. Sometime they'll see it on sale at a bargain and I make less, but they still buy it. Maybe they buy something branded with it or stickers. So, eventually, that other 9% brings me in another £30K (yes, lower yield that a whale or someone who is wants the item, but more than the 1% in the long run). [And if it was a million views, then that would be .9% and I only need 1% total for the cost above make money)
That leaves 90% that may not ever buy any, may not even be affected by the ad, may even be turned off by the ad...but I made my money.
If I get anything as high as 20% I am gold crushed money at that point, and 30% or higher...that's the realm that dreams are made out of.
Anything over 1% that eventually buys my product (not counting the whales) is what is the target.