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Another Year of EN World Demographics!

As I did last year, this is a look at EN World's demographics. This period is June 2020 to June 2021. The data reflects over 5M unique visitors and tens of millions of page views. The short version -- over the last year, the user base has become younger, and (slightly: 3%) less male. The average EN World reader is now an 18-24 year-old American male (last year it was a 25-34 year-old American male).

As before, you can compare these stats to WotC's official Stats for D&D. The most recent figures can be found here.

Age
So last year the dominant age group on the site was 25-34. This year, it's younger - the 18-24 group is the largest. Like last year, EN World skews a little younger than D&D's overall player base, with a higher percentage in the lower age groups, and a lower percentage in the highest age groups. Note that GA doesn't measure under 18s.

enwusersage.png


Gender
Next is the gender data. Google Analytics only provides male and female data, and no data for non-binary people. Within those constraints, 83% of the visitors are male, and 17% female. Last year, 14% were female, so that's an increase of 3%. Still not enough, but headed in the correct direction. According to WotC, 40% of the player base is female and just below 1% is non-binary. So there's still work to be done there!

mf.jpg



Geography
This hasn't changed much from last year. America dominates the chart, with other primarily English-speaking countries behind it. Brazil has more of a presence than any EU country. The EU in general is only about 5% of the user base.

CountryPercentage
United States59.7%
United Kingdom8.3%
Canada7.5%
Australia3.3%
Brazil2.3%
Germany2.3%
Italy1.5%
Netherlands1.3%
Spain0.9%
Sweden0.8%
France0.8%

What do they look at?
The most popular page on the site - unsurprisingly - is the news page, with 12% of the views. Now, bear in mind that each forum thread is a page, so the site has hundreds of thousands of pages and we have tens of millions of page views. That means that a page getting more than a single percentage of the views is a very popular page -- no non-news page has managed that.

About Google Analytics
These are anonymized aggregate stats collected by Google. We only have access to the data in aggregate.
 

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Russ Morrissey

Russ Morrissey


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Mercurius

Legend
@Morrus , forgive me for not reading seven pages to see if the question has been answered, but how much has the site increased in readership? Specifically, I'm wondering if, say, that 7% of 45-54 year olds represents a small number than in years past. Meaning, are the overall numbers just going up enough to make the percentages shift, or are the older players fazing out?
 

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