I held out to assemble a group of folks who had never played D&D before...just asked people if they were already D&D players. Anyone who said yes got sent off to another table.
It went pretty well with the noobs all things considered. I mean, they were dumb about things like AoO and kept asking which dice to roll...but what noob doesn't do that?
What seemed good was that the group--following othe lead of a dude named Sean who had played a lot of HERO system supers--made efforts to actually treat their characters as more than "Pieces on the Board". Tactically, they started playing safe pretty quick...and it worked for them. Readied actions to defend the spellcasters, charge as necessary.
It's standard but it worked for them.
They made it through without dying, yelled a lot, argued over treasure and highfived each other after kills.
I gave everyone their mini and copy of the 3.0 Player's Handbook (I picked up a few for basically nothing at a used book store where I was trading in a pile of stuff).
I have no idea if I brought anyone into the game, but the seemed to enjoy themselves a lot...that's always seemed to be the first step to me.