Greg Benage
Legend
It also had 25 products and 5 novels, plus a computer game. So I think it made a bigger impact than we’re giving it credit for.
Keep in mind, this was the time (leading up to the death-bed sale in 1997) when TSR was effectively borrowing money from Random House by shipping tons of product that was paid for on delivery to the distributor's warehouse. Ship more product? Get more money!
Then RH called in its markers and returned a few million dollars worth of books. I'm sure Birthright was only a few (hundred) thousand drops in the bucket, but I wouldn't take this kind of churn as any indication of success or impact on the hobby. (I'm not crapping on it, BTW: I bought the campaign setting boxed set and thought it was cool.)