Jeff Carlsen
Adventurer
Oh Gods, yes, times a hundred. Can't stand it.
Might as well have called it "D&D X-treeeeeeme!" with a big splashy Mountain Dew banner across the cover...and Red Bull, of course. Red Bull being the apparent endorser of all things x-treeeeeme. The box cover could be a warrior, coming off a half-pipe using a shield as a snowboard and attacking a giant red bull.
Is it edgy enough? OO! How 'bout both? "D&D NEXXXTREEEEEEM!" We're hip. We're aware of the cool lingo of young folks.
Just shoot me. You're trying too hard and it's painfully obvious. Call it 5e and leave it alone. Make the game great. It doesn't need a hokey label.
Not that I disagree with any particular point, but it is just a development label.