A Title Much Cooler Than Anything on the Old Site
I find it hard to believe that anyone is backing at this level just to get the plushie, but who knows. Stuffed animals = clutter to me.It is a lot of $ for a plushie.
Personally, I would rather that the 17% cut of the pie needed to support the backer rewards were instead put into the film. But it could be that the rewards help make more money overall. Backer rewards are important in a many Kickstarters, but I'm not sure how necessary they are in this one.
More of an eye opener is the cut that Kickstarter itself and the credit card processors are taking.
I have not looked closely at Kickstarter, but is it a flat percentage regardless of amount funded or does the percentage go down with higher funding levels? Almost a million of this is going to just to use Kickstarter and process payments.