A very diffuse message if a message at all. When my grandmother was alive, she wasn't buying D&D books. Did that send a message? No it really didn't.
Sure it did. It says someone who would fit the profile of whatever the heck profile your grand mom fits is not interested in purchasing D&D products.
Go figure.
And that's the trouble with the "message" of not buying something. There has to be some reason for the publisher to think that the customer might have been a likely purchaser in the first place before their lack of purchase can send a message.
But even if it did constitute a message, what message does it send? My credit card is maxed out? I don't like the product? I've never heard of the product? I am too busy working to get out to the game store?
Based on how my own company works (and I doubt we're that much different then most) we're not looking at a timeline so fine that things like the current state of your wallet, or your workload are going to effect it.
If there is a sudden drop in sales of a product pitched in your target market you know there's a problem.
If there are enough of you it sends the message this product was not purchased by a lot of people.
No, not buying something hardly sends an effective message... without the backing of more information, that is - posts on boards the publisher views or direct contact.
If you feel the need to spend your time ranting about how you dislike something go for it... Not sure I ever said stop doing so.
My comments earlier were to not bother others who are happy with the product with your anger, as it's not going to "convert" them, just annoy them.
But I DO think you vastly overestimate the power your bitching about stuff really has...
When we design products (in my company) we do so based on what people are looking for, not what they dislike.
You seriously think it's a better method to design the product by what it ISN'T then what it IS?
"Pepsi- At least we're not RC Cola!"
I think it's more effective to spend your time talking about what you like (even if it's not currently being marketed) that way people know exactly what you want.
If you say - I hates me some RC Cola... that might mean a lot of stuff... Maybe you don't like cola... maybe you don't like brown colored drinks... Maybe the can just pissed you off- even if you tell me exactly what you hate about RC Cola, there's still a bazillion different cola combinations I have no idea if you want or don't want.
If you say, I like Cola Drinks that have a less sugary finish, and come in a can with a nice shade of aqua marine... we know what to put together for you. A Cola with a less sugary finish and an aqua marine can.
People also relate more with people who are happy. I'd be willing to bet a lot of designers if they're reading the threads spend more time mining for ideas in happy posts, then they do in the I HATES ME THIS BOOK!!! posts.
(There's an article in Wired this month that mentions this... We're kind of hardwired to outcast crabby people.)